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Company-Wide Goals
These are the big-picture wins we chase together — the stuff that actually moves the needle:
- Revenue Growth – We keep that chart pointing up.
- Profitability – Growth is cute, but profit is king. We don’t blow money just to look busy.
- Operational Efficiency – Less wasted time, less wasted effort, more results.
- Customer Experience – Happy customers = repeat customers = more revenue.
- Brand Presence – People know your name and trust it.
- Innovation – We keep things fresh, competitive, and impossible to ignore.
Core KPIs (example set)
- Revenue: MRR/Bookings, Win rate, CAC payback
- Margin: Gross margin %, Contribution per product/job
- Cash: Runway, Collections cycle, Burn multipliers
- Ops: Cycle time, Throughput, Defect/return rates
- People: Hiring funnel, Ramp time, Retention
Reporting
- Weekly: KPI snapshot + “what changed” notes
- Monthly: Trend lines + variances vs plan
- Quarterly: Strategy review, re-baseline goals
KPIs are customized in your Marketing, Operations, and Finance Reports pages.
Real Talk:
If you grow, I grow.
My bonus isn’t magic — it comes from making you more money, saving you money, or delivering wins that last.
We’re not clock-watchers here — we measure progress, momentum, and results that matter.